How to Write a Psychology Today Profile That Gets Calls

A good Psychology Today profile tells a stranger three things fast. It says who you help, what working with you is like, and how to reach you. It costs $29.95 a month. Nobody can promise it will bring calls, but you can make it clear and honest.

This post shows what I would write in each part. Where I give an opinion, I say so. Psychology Today does not publish rules on how it orders results, so I will not pretend to know them.

What does a Psychology Today profile cost?

The Psychology Today sign-up page says members pay a fixed $29.95 a month. It says there are no contracts and you can cancel at any time. I did not find a free level or a premium level on that page. Psychology Today also gives you a free month for each colleague who joins from your invitation. Prices are as of November 2026.

The same page lists what a profile includes: an intro video, a personal statement, a photo gallery, a protected number for prospective clients, and the option to link to your personal website.

Is it worth $29.95 a month?

Test it. Because there is no contract, you can run a plain three-month trial:

1. Fill out the whole profile first.
2. Write down every enquiry that comes from it. Add a line each time you ask a new client how they found you.
3. After three months, compare the number of enquiries and new clients with the roughly $90 you paid.

If it does not pay for itself, cancel. If it does, keep it. That is better than any guess I could give you.

What does the “Verified” mark mean?

Psychology Today says the seal means its staff fact-checked your primary license or credential. They check your name, license number and dates, and whether any restriction stops you from practicing. They check again when you renew. Make sure the license details you give are exact and current.

How should I write the personal statement?

In my view, the statement is the part that matters most. I write as if only the first few lines get read, and I put the most important thing there. That is my opinion, not a rule.

Here is the shape I suggest:

• Open with the person. Start with what your client may be feeling, not with your degree.
• Say who you help. Name the two or three groups or problems you work with most.
• Say what sessions are like. One or two honest sentences. For example: “First, you tell me what is going on and what you want to change.”
• Give practical facts. Fees, insurance, online or in person, and which states you are licensed in.
• End with one next step. Say how to reach you.

Here is an example, made up for this post, of a weak and a stronger opening.

Weak: I am a licensed marriage and family therapist with 12 years of experience using evidence-based modalities to help clients achieve their goals.

Stronger: If you and your partner keep having the same fight, it can feel like nothing will change. I help couples slow down, listen, and talk in a way that gets heard.

Notice that the stronger one uses everyday words. Google’s own advice for web pages is to think about the words a person might search for, and the same idea works for a directory. Use the words your clients use.

Only claim what you are trained and licensed to do. Check your state board’s advertising rules on specialties and testimonials. This is general information, not legal advice. Check with your licensing board or a lawyer for your situation.

Which photo should I use?

This part is my advice, not a rule from Psychology Today.

• Use a recent photo of you. A client should recognize you when they arrive.
• Choose a plain background and good light. A phone photo taken by a friend can work.
• Look kind and relaxed. Most clients are nervous. A calm face helps.
• Keep clients and client items out of the picture.

The photo gallery lets you add more. An office photo helps people picture the visit. Make sure no names, files or screens show.

How do I link my profile to my website?

Add your website address in the profile option for a personal website. Then check three things on the website:

1. It says the same thing about who you help.
2. It shows the same photo or one close to it.
3. It has a clear way to book or call.

Your profile is one page among many therapists. Your site is the place where only you are on the page. My post on whether you need a website if you are on Psychology Today explains how the two fit, and my Google Business Profile guide covers the Google part.

What do I check each month?

• Is your phone number or protected number right?
• Do your openings, fees and insurance match what you really offer?
• Does your license information match your board record?
• Are you still taking the clients you describe?

Out-of-date profiles lead to calls you cannot help with. If you are not taking new clients, say so.

What to do next

• Write your first three lines using the shape above.
• Pick a recent photo with a plain background.
• Add your website link, then check your site says the same thing.
• Start your three-month count of enquiries.
• Read my guide to how clients find a therapist on Google.

If you work with me at HealerSites, I prepare optimized text for your Psychology Today profile during the build, with recommendations. I can apply it with your access, or you can paste it in yourself. It is $75 a month on a 12-month plan with no build fee, or a $1,500 build fee, paid in two halves (at design approval and at launch), plus $25 a month. I cannot promise calls or clients. You can read about me or contact me.