How Much Does a Therapist Website Cost? Prices and Extras

A therapist website can cost almost nothing or several thousand dollars or more. It depends on who does the work. If you build it yourself on a builder, expect about $4 to $50 a month on the main plans. Freelancer and agency quotes vary a lot, so get two or three in writing and compare them with the checklist below.

The price on the page is only part of it. This post lists what each route costs, what people forget to count, and what a fair quote should include.

What each option costs

Prices below are in U.S. dollars, as of November 2026. They change often, so check the links before you buy.

What the builders charge

A builder is a tool where you drag and drop your own pages. A domain is your web address, such as yourname.com. Here are the current yearly-billing prices.

Paying month to month costs more. Squarespace, for example, lists Basic at $25 a month when billed monthly. Squarespace has a free 14-day trial, but no free plan. Each builder also has higher tiers, such as Wix Business Elite, that most practices do not need.

WordPress.com is a hosted builder, like Wix. Self-hosted WordPress is different: the software is free, but you pay a company to host it. Ask any host what the price is after the first term, because low starting prices often rise.

I cover how these builders differ for a practice in Wix vs Squarespace for therapists.

What freelancers and agencies charge

Prices vary by region, by how much writing is included, and by whether the design starts from a template. I have not found a neutral survey of what therapists pay, so I will not quote a range. Cost-estimator sites give wide figures, and many guides come from companies that sell websites.

Get two or three quotes in writing, and compare what each one covers. A low quote that leaves out the writing, photos and booking link may cost more in the end than a higher one that includes them.

The costs people forget

Many quotes leave these out. Ask about each one.

• Domain renewal. Your web address is rented by the year. Wix and WordPress.com include a free domain for the first year on some plans. After that it renews at the normal rate. A free-domain offer cannot be used to renew.
• Writing. Some designers write your pages. Others expect you to send the words.
• Photos. A headshot is worth paying for. Stock photos are often free.
• Booking. Your practice software, such as SimplePractice or Jane, usually handles booking. You likely pay for it already, so it is not a new cost.
• Email. A business email on your own domain is often a separate monthly fee.
• Edits. A freelancer may bill by the hour when you want a change.
• Extra pages or rounds of changes. Ask what the quote counts as one round.

Count your hours too

Your time is a real cost. Building a site yourself can take a few evenings or a few weeks. The writing is usually the slowest part.

I will not turn those hours into dollars. You cannot bill a client for time you spend on a website at night, so that math misleads. Just decide how many hours you want to spend, and pick the option that fits.

What a quote should include

Ask each designer or company to put these in writing.

1. How many pages, and which ones.
2. Who writes the words, and whether you can edit them.
3. Who owns the domain. It should be registered in your name.
4. What hosting, backups and security updates cost, and what is included.
5. How many rounds of changes are included, and what extra rounds cost.
6. How booking connects to the system you already use.
7. Whether Google Business Profile and Psychology Today setup is included.
8. How fast edits happen after launch, and what they cost.
9. What you get if you leave. Ask for your copy and images in a file.
10. How the contact form handles privacy. A normal contact form is not a safe place for health details.

The buyer’s guide explains why each question matters.

Which option fits

• New practice, tight budget, simple needs: a paid builder is a fair choice. Use the build checklist so you do not miss a step.
• You like tinkering: a builder or WordPress will work, if you accept the upkeep. See what a site needs to stay healthy.
• You want it done and have a lump sum: a freelancer or one-time build.
• You want it done and prefer small payments: a monthly plan.
• You see clients mostly by referral: a one-page site may be enough.

What to do next

• Pick the hours you can spare, then choose the row in the first table that matches.
• Write down the ten quote questions and send them to two designers.
• Check your domain: is it in your name, and when does it renew?

How my plans are priced

I run HealerSites. I offer two plans. The Subscription is $75 a month with no build fee, a 12-month minimum, then month to month. It includes 6 hours of edits a year. The Lump Sum plan is a $1,500 build fee, paid in two halves (at design approval and at launch), then $25 a month, month to month, with 2 hours of edits a year. Over three years that is $2,700 or $2,400. Both cover five pages with the writing done for you and hosting. The site is typically live within four weeks of me getting all your content. Extra work is $50 an hour, and a new page is $50. Taxes are included. Everything is in the agreement.