Wix vs Squarespace for Therapists: Plans, Privacy and Booking

Wix and Squarespace can both host a good practice website. The bigger difference for a therapist is privacy. Wix will sign a BAA on its Business-level plans and above. Squarespace will not sign one for the website. Either way, I would keep health details off the site and send clients to the booking and intake pages in your EHR.

A BAA is a business associate agreement. It is a contract with a company that handles client health information for you. A first-contact form that asks only “when are you free?” is a different case from an intake form. You can read more in HIPAA and booking for therapists.

Plans and prices as of November 2026

Prices change often, so use these as a guide and check the vendor page before you buy.

Wix says prices vary by location. Squarespace prices are US prices as of November 2026, from its own price list updated in October 2026. Its pricing page shows your local currency. The Wix free domain comes only with yearly plans. Domains renew at the normal price after the first year, and you pay for that yourself.

Privacy and BAAs

This is where the two differ most.

Wix. Wix’s help page says HIPAA protection is available with Business, Plus, Elite, Business Elite and Enterprise plans. You turn on “PHI protection” from a desktop and then sign the BAA. PHI means protected health information.

Wix lists the trade-offs itself:

• Some features may be switched off or limited.
• Visitor data that could identify someone is hidden, so your analytics shrink.
• Facebook and Instagram have to be disconnected from your inbox.
• Old Wix Forms must be deleted and rebuilt with the new ones.
• Notes on bookings may conflict with HIPAA.
• Wix says you are responsible for how you set up and use your site.

Squarespace. Squarespace’s help page says it signs a BAA for Acuity Scheduling accounts on the Powerhouse or Premium plan. It also says the BAA “doesn’t cover other Squarespace features,” and that the form block “can’t be used as part of a HIPAA compliant solution.” On Acuity’s pricing page, Premium is $55 a month on yearly billing, and it is the plan that lists the BAA.

So on Squarespace, the website is for information only. If you want booking with a BAA through Squarespace, you pay for Acuity separately.

Side by side: what happens to a client’s information

Booking and forms

For most therapists the best booking link already exists. It is the scheduling page in your EHR, which is the software that holds your client records. Put a button on your site that goes there.

• On Wix, a booking button to your EHR is simple. Wix’s own bookings tool is possible, but check its HIPAA limits above.
• On Squarespace, do the same, or pay for Acuity on the Premium plan if you want its BAA.
• On either site, use the contact form for first questions only. Add a line that says not to send health details.

How I would choose

• Pick Wix if you want the option of handling forms or bookings inside your site under a BAA, and you accept Wix’s trade-offs.
• Pick Squarespace if the site will only share information and your EHR handles booking and intake. In that setup the website company is not holding client records, so many therapists decide they do not need a BAA from it. If you are unsure, ask a lawyer.
• Pick either if you only want a calm five-page site. Let the free trial decide.
• If you want to add custom code later, check which plan allows it.

Effort and design

I have not timed a build on each platform, so I won’t give you hours. I’d expect the words and photos to take longer than the building. Writing a clear About page is the slow part on any platform.

Both give you templates. Wix says you cannot switch to a different template for a site you already created. In Squarespace’s current version, you don’t need to switch templates to get new features or styles, according to its help center. Pick a layout you are happy with at the start. My notes on this are in therapist website templates.

Editor feel is personal. This is why I suggest you build your Home page on both.

What you can take with you

Plan for leaving before you start.

• Squarespace can export some content to a WordPress-format file. It leaves out many page types, drafts and custom CSS, and trial sites can’t be exported.
• Wix: I did not find an official one-click export of a whole site. Save your text and photos in your own folder as you go.
• Your domain is yours if it is registered in your name. Keep the login.

Setup notes for either platform

These steps apply on either platform.

1. Build five pages: Home, About, Services, FAQ and Contact.
2. Fill in each page’s search title and description.
3. Add a short description to every photo.
4. Check the mobile view before you publish.
5. Put 911 and 988 on the Contact page, and say the form is not for emergencies.
6. Link your Psychology Today and Google Business Profile listings, and verify the site in Google Search Console.
7. Do not run ad trackers unless you have checked the privacy rules for your practice.

The full launch checklist goes into more detail. Cost questions are in the therapist website cost breakdown. If you are weighing a third option, read is WordPress too hard for therapists.

What to do next

• Open both free options and build your Home page on each.
• Decide where booking happens. For most people that is your EHR.
• Keep a folder with your words, photos and domain login.
• Check the current price on the vendor page before you pay.

If you would rather not build it yourself

I build sites for therapists at HealerSites. The subscription plan is $75 a month with no build fee, on a 12-month term and then month to month. The other plan is a $1,500 build fee, paid in two halves (at design approval and at launch), then $25 a month. You get five pages with the words written for you, and your own booking tool connected. The contact form is for first questions only, not clinical details.

This is general information, not legal advice. Check with your licensing board or a lawyer for your situation.